Agentic Society — AI Mastermind (Austin, TX)
June 5, 2026 · Session transcript
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[00:00:03] Yeah, this is, about connection. It's about building great ideas.
[00:00:08] And it's about connecting with each other on how you can break through in your business and for your clients, if you're serving others. So, if you do have to do some work, that's okay. You have the whole co-working space available for you. If you need to take a call, that's okay.
[00:00:23] There's conference rooms all along the side, and that goes for any event that we do here. You can always expect that after work, you can always co-work here for us today, meet with each other, continue to do business with each other. So, welcome! This is the Agentic Society.
[00:00:37] Y'all are on the ground floor. Do y'all know that we are, like, in the founding member launch? This isn't, like, a big thing yet.
[00:00:45] Cool. This is, like, very ground floor. We have 13 members right now, so, we're excited to kind of reconnect with old faces, bring in new faces.
[00:00:56] And we are here to serve and participate with one another. So, you know, sharing advice, you're gonna be involved in this. This is not a presentation. I… this is the only slide that you will see today. This is not,
[00:01:12] gonna be a sales-heavy event. This is not a,
[00:01:16] show-and-tell kind of event yet. We might be doing those, we might be doing, kind of a, I bring you on stage, you share what you've built, and I get excited about that, so if you do have something that you want to share one day in the future, hit me up.
[00:01:30] We've done that in our private mastermind. We have a floor upstairs where we do, like, an AI boardroom. So, recently, Justin just shared his dashboard of his hive mind, where he's, like, brought literally every API in his life into, like, one dashboard that gives him, like, a heartbeat on his business and his life.
[00:01:46] There's all kinds of cool things. Last week, a girl showed us, she's the COO of a nutrition clinic, and so she built a dashboard of all of her clients that are up for renewal, and how she can get ahead of that renewal so she can grow retention.
[00:02:03] And so we just think about, like, today, we're talking about practical business ways that we use AI.
[00:02:09] This is not a metaphorical conversation about, you know, the theories on AI. This is not a developer conversation about, you know, should we use a Chinese model instead of infographic or something like that. This is more about, like, what's the outcome
[00:02:25] that we're getting to with AI, and how are our teams using it to actually drive results?
[00:02:31] So… On the inside of one of your pages, There should be a hostess.
[00:02:40] That post-it note will be for your one big idea that you've developed. And Christian, I'm gonna ask that anybody that doesn't have a post-it note, you give this to them.
[00:02:49] So, you're going to be involved in this today. You'll notice that this is, more about you than it is about me, and that's on purpose. Y'all are the ones that are really
[00:02:59] on the cutting edge every day with this, whether you're an AI builder or a business owner, your ideas are welcome here, but really what I'm looking for as you think about what you want to share, if you do share, it's okay if you want to only participate by listening.
[00:03:15] But you're gonna share…
[00:03:18] one outcome that you've gotten in the last 90 days with AI, maybe it's for a client or for yourself. So, last mastermind that we did, somebody shared how they helped a company scale paid traffic on Meta using AI
[00:03:34] to integrate into that platform, the Business Manager, and scale their paid traffic from $10,000 a month to $100,000 a month with a better robots.
[00:03:43] that's the kind of results and outcomes that we're talking about in this kind of group. Like, this is… this is that space.
[00:03:49] You know, so if it has to do with revenue growth, retention growth, client service operations, like, I would love to hear, on the cutting edge, on the front line, who's building some cool shit.
[00:04:03] So, that's what we got today. You know, you're gonna find that this is a popcorn style. We are gonna vote on some ideas that we want to hear, because we won't be able to get to all of them.
[00:04:15] So, as you think about your idea, You'll write it down here.
[00:04:19] Make it, like, legible, because I'm going to read it, and then also write your name, full name on it, at the bottom.
[00:04:26] And, you know, in the meantime, as you think about that, I have 3 goals.
[00:04:33] To serve you?
[00:04:35] And this, by the end, I would love for this to be filled out on your side. You get to take this home. But this just proves to me that an event like this in 90 minutes was worth it for you. If you walked away with one meaningful connection.
[00:04:48] One bright idea.
[00:04:51] and one decisive action, then I can deliver this in 90 minutes. I know that this is an event we're going to on a Friday afternoon, so thank you all for coming out on our Friday afternoon. And any notes? Take this home with you here. Cool?
[00:05:07] All right, well, to get this started,
[00:05:12] I'd love to kind of pull the room.
[00:05:14] So, if you own a business, if you have employees that you're growing a company of your own, and you're not in servitude, like an agency or a client, you know, if you're, building your own business, raise your hand.
[00:05:28] Awesome. If you build AI agents for other people, or you're a consultant or an agency in that capacity, professionally, you do this as a living, raise your hand.
[00:05:41] Awesome. I thought it would be around 50-50, and that's why we call this the Mastermind for AI builders and Business Owners, because the…
[00:05:50] Doing this alone is going to be really hard.
[00:05:52] we do need to involve other people in this, so whether it's, like, your COO is the AI architect in your company, or if you
[00:06:02] outsource it, and you hire somebody in the room, or you outsource this to somebody overseas. We do have a member that's a staffing agency for AI, and so there's a lot of opportunities, but what's true is you need somebody responsible to build.
[00:06:19] And if you take that on, freaking awesome. And we are helping with that in a bit. The Agentic OS is something that we're co-creating together, where we are basically putting together a training platform and a collective intelligence of what's working. So all the ideas that's coming up.
[00:06:38] recording, building, creating an agentic OS that all members get access to.
[00:06:44] So, skill files, resources, GitHub links.
[00:06:47] like, all of that is just being compiled by our members to stay on the cutting edge. So you're welcome to contribute. For example, like, one of our members is a LinkedIn expert, and so he's, like, helping, you know, executives build their LinkedIn voice, and he's contributing an AI,
[00:07:05] SOP, kind of a plug-in of skills, to help executives build a brand voice on LinkedIn.
[00:07:12] that's the kind of stuff that we're doing together, collectively. So, yeah, with that, how many of you guys know the Jasper story?
[00:07:21] Okay, cool. I know that some of y'all do, some of you don't, so my name is Austin. I was the CMO of Jasper for the first year and a half. We took it from $0 to $50 million a year in 18 months, with just 12 employees.
[00:07:37] You know, the story continues with Jasper. It's actually a bigger company than when I left it, and it really serves the enterprise in a major way. So think companies like Lululemon and Home Depot and big publishers like Men's Journal Magazine have hundreds of employees using Jasper. So it's, you know, think, like, what does this look like at scale? You guys might realize
[00:08:00] the difference of trying to use an AI agent by yourself on your own device, versus trying to use an AI agent among a team coordinated by managers and executives.
[00:08:10] It's different, right? And so, yeah, Jasper now is serving, kind of, that bigger teams market.
[00:08:15] With that, so, I'm doing this because I found
[00:08:20] that staying on the cutting edge of AI is really hard to do alone.
[00:08:24] And we're, you know, on YouTube, we're trying to keep up on TikTok with, you know, staying up to who's on the cutting edge, and I feel like just the quad anthropic updates alone is hard to keep up with, much less, like, the industry and use cases aside.
[00:08:38] So, I thought, you know, for the last year and a half, two years really, since exiting Jasper, me, Darby Rollins, our friend Troyer, and a few others have been doing these AI hackathons every, like, 90 days, just as a crew, like, friend group.
[00:08:52] And we've stayed, you know, kind of showing each other over the shoulder, like, what we're doing, what we're working on. And that, for me, has been, like, game changer, and I thought, what would it look like if we expanded this and lost it?
[00:09:05] So this is kind of an evolution of that, it's an extension of that. We are also, you know, gonna be doing more training programs with corporate, so imagine this room now filled up with one
[00:09:15] company, their team all in here, and AI builders in support of that service, that install. So, I need help. Can't do this alone, and I do think that we can get further together.
[00:09:26] So, yeah, with that, on that note, we are going to go further together.
[00:09:32] But it doesn't mean that we're all starting in the same place.
[00:09:35] And that's okay. I actually invite people that are only using Cloud Chat for now, and we are gonna… we're currently… me and Darby are building an accelerator to go from Cloud Chat to Claude Code in 7 days or less.
[00:09:48] And then you'll be up to speed on how to use MCP servers and, you know, build custom dashboards and microsites and all of that. So, with that, we… our goal is to go on our roadmap, you guys have this.
[00:10:01] You're gonna self-identify right now. Are you level 1, 2, or 3 on your AI journey?
[00:10:07] Level 1 is great if you're here. By the way, if you're a level 1, I, like, welcome that. That means that you're… you feel like you're pretty good at prompt engineering, you're pretty good at, you know, using chat as a consultant.
[00:10:21] And, you know, maybe, like, among your team, you're using AI often, but it is only working when you go to AI.
[00:10:30] If you're using Claude, like, it's not working in the background on anything, it's just there. And so, if you are not yet using
[00:10:39] skills, a company brain, connectors, if you're not scheduling routine things, that would be in Level 2. So, I'd love to know, by show of hands, who's a level 1 right now?
[00:10:52] Okay, great. We're gonna get to level… get you to level 2, quickly, because that jump is fast.
[00:10:58] From level 2 to level 3 is the difference of, parallel agents working in synchrony together for company goals.
[00:11:08] among a team, it's really like an agentic company, where the transcriptions from sales and customer support are also compiling inside of a company brain that's making it more valuable with each person you add onto the team using, you know, Claude Teams, something like that.
[00:11:26] Maybe you're using OpenClaw, maybe you're using Hermes, you know, or you built a custom solution. Often I find the more developers are on this level. So, before we get there, now you know kind of what the top is. Who feels like they're in level 2?
[00:11:45] Okay? Awesome. So going from level 2 to level 3 is a big jump, because it requires you to learn some more technical things.
[00:11:54] And also, like, welcome that, because if you thought you were freaking powerful on level 2, just wait until you, like, have level 3. That's gonna, like, it's gonna be unhinged.
[00:12:05] So, level 3, I'd love to know, like, if you are this tech-savvy, that you have custom-built open claw setups, Hermes harnesses, and you're using APIs and MCPs, maybe you're doing installs for other people, raise your hand.
[00:12:23] So that means that when the tide rises, so do all the boats.
[00:12:30] Like, y'all are on the cutting edge, and you know that edge is growing every day, so to keep up with that edge, it'd be really good to stay connected and to be involved, share screens with each other, have a place to co-work together, you know, so that's…
[00:12:46] going to then trickle down to help all the level 1s and 2s get up to speed. See how this works?
[00:12:52] Gold.
[00:12:53] With that, it… the level doesn't matter to the outcome.
[00:13:01] And that's gonna break your brain.
[00:13:03] Because you think that getting so tech-savvy means that you're gonna have more results.
[00:13:08] And I've found that the inverse is sometimes true, too.
[00:13:11] That you can get so caught up in shiny object syndrome that you lose the point.
[00:13:17] And the point is that you're gonna grow a business, you're gonna make more revenue, you're gonna save costs, you're gonna grow profits, and…
[00:13:25] If you're not bringing others up along with you, and it all relies on you or your computer, then you've also lost the point, because what happens when you leave, the computer's turned off, you go on vacation? Does now the company stop being agentic?
[00:13:39] So, we have to bring up our employees with us, too.
[00:13:44] This is the kind of room where sometimes not being the smartest one in the room will actually drive more results for the smartest people in the room, because they're gonna realize that they've totally missed the point, and lost the reason for building the tech in the first place.
[00:14:02] So, I know that, like, building a company brain is top of mind for a lot of people right now. If it's top of mind for you, raise your hand.
[00:14:10] Okay.
[00:14:11] So, we can get caught up in, should I use Obsidian or a custom solution, how do I use it as this ride, and other things like that. I'd love to talk about that today. If you have some really good results with the company brain.
[00:14:24] I'd like to talk about that. If you are simply just building a company brain, but it hasn't driven an impact, like, some form of outcome.
[00:14:34] Then, hopefully, somebody else's use case will help you realize how to get to that outcome of what we're trying to achieve.
[00:14:41] So, that's the stage, that's the tone, I'll kind of keep it there. And so, for the next, like, 5 minutes or less, I'd love for you to write down one meaningful or brilliant idea
[00:14:55] that you've used AI for in the last 90 days, whether it was for yourself or a client, like, just how has it impacted your business? And…
[00:15:04] With that, I'm going to be reading them, so make it legible, and then, we're going to vote on the idea that we want to hear from.
[00:15:13] Does that sound good?
[00:15:14] Cool. Alright, we'll break for, like, 5 minutes, I'm gonna play some music.
[00:15:24] That was perfect.
[00:15:25] I saw your face. A very big room. And I was like, what's going on? Oh! She goes, oh, she's like, stop.
[00:15:44] No advice.
[00:15:45] So funny.
[00:15:52] Thank you.
[00:15:58] portion of the child.
[00:16:17] The business package is by,
[00:16:29] Don't count. Don't set me down!
[00:16:36] You know, bro.
[00:16:38] Synopsis.
[00:16:45] And it's natural to you.
[00:16:57] Phillip.
[00:16:58] I'd love to hear about that.
[00:17:08] It's not a lot unique.
[00:17:35] Bye.
[00:18:04] Yeah, that looks good.
[00:18:06] Dude, I keep adding more mods. Stop adding more? 150 on it now, so I'm just running…
[00:18:16] Finally, that photo was still that taco shirt I had on, on the deck. I think Ashley did those photos for us that one day? Yeah, yeah.
[00:18:35] Had that forever. I replaced it, like, 3 months ago. I'm like, how would it cost?
[00:18:44] Yeah, I'll just… We make the show is…
[00:18:59] I got an onboarding call, yeah, 20K. I said, I found out it's one page.
[00:19:12] That's called QC.
[00:19:15] It's a… Alright, guys, if you've, finished up that, raise your hand.
[00:19:21] Oh, not yours? Yeah.
[00:19:24] I'm trying to run on a car. Go hunting.
[00:19:27] It goes on afterwards.
[00:19:29] Thank you.
[00:20:02] The showcase, it's not… Make sure your name is on it. Okay.
[00:20:24] Are you posting, like… Okay. Cool. I wanted that.
[00:20:48] I don't mind, sir!
[00:21:20] So, it's, like, beautiful. So we… Nice!
[00:21:43] Yeah, nothing a perfect use case coordination exercise.
[00:21:52] Alright, don't lie!
[00:22:00] Alright, so, if you guys haven't activated screen, Hey, Trans.
[00:22:07] Okay.
[00:22:08] I feel like we're back there.
[00:22:13] In fact, Yeah, we don't have.
[00:22:17] Like, glyberries.
[00:22:19] Okay.
[00:22:28] Alright, so, what is valuable about why I do this on paper?
[00:22:33] We're gonna talk about the ideas, but to not get caught up in the tech. I want to hear the stories of what changed in your life or your business because of this tech, and you're gonna get the transcription anyway, so what I want you to do, physically in your notepad, you guys all have workbooks.
[00:22:51] When you hear the idea that you're like, oh, that's brilliant, write it in your Brilliant ideas box.
[00:22:58] And when you hear about who wrote certain ideas, because I'm going to say their name, write it in the Meaningful Connection box.
[00:23:07] And that way, you can follow up with people that you feel like you might have interest in connecting with later. And at the end, you'll get to choose, because look at this board.
[00:23:18] This is the possibilities with AI.
[00:23:22] where you go with that can change, but, like, how valuable is this frickin' board right now? Like, if all of this was installed in your business, it probably, like, 10x, 100x, right? Yeah? There's 20 things on the board, there's more than 20 of us in the room.
[00:23:39] Yeah? Who didn't fill one in? I think there's a handful.
[00:23:42] Not everybody's moving to, but… Who wants all the ideas? He's like, no, give me your ideas! Who told me that? Who's capable of it?
[00:23:52] Did they not fill one in because they don't want to share? Or maybe they're just shared away? That's fine. Okay, no, no. He might have 10 more he wants to add me.
[00:24:07] I'm not trying to be disruptive. Well, obviously, no, no, you're great, bro. So, obviously, there's, like, a lot of ideas here to go through. I'm gonna try and summarize it and kind of get to the point of them, and
[00:24:22] what we're gonna do is, I'm gonna basically, like, number these as I go through them, and then… when you…
[00:24:29] hear an idea, like, worth going for in your notes section, you'll put the number next to it. Like, just put the number in your notes section, because it's like a bookmark, right? Like, you come back to that, you'll see this later, you can, like, look at the board and be like, okay, I need to fill that in a little bit more, yeah?
[00:24:47] Okay, so, so this person used AI to,
[00:24:53] Save a lot of time doing tax season.
[00:24:57] And tax preparation.
[00:24:59] Which is AZ. AZ does taxes. So, you know, what we're gonna do is when somebody shares this, if you are interested in that topic, you write it down, because then at the end, we're gonna do a vote to go deeper in and have them share.
[00:25:14] Okay, Vibe Code, a SaaS accounting platform for Airbnb property managers. And that's from Daniel Thompson.
[00:25:24] autonomous lead generation and workflows using APIs, to identify the top leads in a company.
[00:25:32] and to email them and build, like, microsite… microsites. So it's kind of like account-based marketing with, like, a microsite. That's pretty cool.
[00:25:42] And this is Bryce.
[00:25:48] Sewell says he created a trip itinerary for the show that he's piloting that got approved in Bhutan, in the Queen. So, a trip itinerary builder. Right, Sewell?
[00:26:02] Wow.
[00:26:05] Registration and support registration and support assistant bot. You want to expand on that a little bit more, Yash? Yeah, to Bryce's point, I built, a bot which helps with lead conversion for Out of school. Got a high ticket.
[00:26:23] Product, where it's either $1,500 for a week to go to school, 4,500.
[00:26:30] For the week, for the month to go to school at the base, and then our school itself is $42,000.
[00:26:38] This registration bot over the past…
[00:26:41] Week with its implementation has led to an increase in conversions, so that's generated
[00:26:47] over $125,000, just based off of knowing that… Is that Austin's company?
[00:26:52] It is not my problem. Oh, okay, cool. Cool. And, like, those are the kind of… like, the way he framed it, of, like, this is the revenue growth, this is the use case, that's how we framed this stuff. Like, that was perfect, so thank you for expanding on that topic.
[00:27:09] So that was Yash for registration, and I'm gonna do 1, 2, awesome.
[00:27:16] That was number 5.
[00:27:21] Okay, so, Darby said that he built an AI chief of staff, where, you know, using MCPs with everything that, you know, the company has access to, he's built, like, a plugin with Cloud Skills, where you can install this once, and now it's, like, it onboards you to build a chief of staff.
[00:27:40] That's pretty cool.
[00:27:42] Okay, so Darby with number 6.
[00:27:46] automated Wikipedia generation from transcriptions with traceability. So, kind of building a company brain, but with transcription specifically? Yeah, so I was also working at Alpha School, and they have
[00:27:58] Each guide for their teachers is assigned to, like, 12 students or 8 students, and they have a lot of recorded meetings with them, and it's a lot to just kind of keep in your context memory when you're interacting with a student.
[00:28:09] what they're motivated by, who their friends are, and all these kind of different pieces, so they upload all those transcripts, and then we generate kind of, like, a Wikipedia article on each kid, with, like, superscripts that you can go to the transcript and see, like, the quote, and listen to that piece of it to make sure that the transcription is accurate.
[00:28:24] Wow, I love that. And that use case could be applied to, you know, a sales team, it could be applied to a lot of things, right? Like, we all record all of our meetings nowadays, so… Cool use case, thank you.
[00:28:39] Alright.
[00:28:41] That was number 7. AI Intelligence Insights.
[00:28:45] for… an information engine.
[00:28:52] For my business, contacts, could you share more about this? Yeah, it's mine. Yeah. So, my business is all connect… business connections, and I don't have a CRM.
[00:29:06] And it's always been a thorn in my side, and so this thing is not a CRM in the same way that a car is not an airplane.
[00:29:13] It works for me, I don't work for it. In a CRM, if I met each of you, I would have to go back and fucking enter your name and what you do.
[00:29:21] This thing, between this and my text messages, it uses inference to know who you are, Go studies you, Go researches you, and then it tells me, oh, you really should connect with Hutch, because you've always wanted a wiki.
[00:29:35] And it'll send… yeah. So it, it, it manages my contacts, I don't manage them. How does it present that to you? What's that? How does it present that to you?
[00:29:44] Through a dashboard, and then, like, so let's say I… I owe you something, it'll let me know two days later, hey, Riley's waiting on this for you. Is it a real-time updated dashboard? So you check it every day.
[00:29:58] It gives me notices, and it… I'm a real pack rat. I've had 15 years' worth of text messages, 1.4 million texts. It reads them. It knows if I text you more than you text me, it knows the very first time CT and I texted, it knows, like.
[00:30:15] It does everything, and it manages my collection. It manages my business.
[00:30:20] And it found out that my Tier 1 inner circle, I don't… my V-card, none of them have email in them.
[00:30:27] So it's like, no wonder you've never used a CRM. CRM defaults to email. You never email your inner circle. You only text and call them.
[00:30:35] Interesting. So, that was David with number 8.
[00:30:40] Number 9, so, AI agents need permissionless IDs,
[00:30:47] money and messaging more than humans. Our AI agents are now building this for us.
[00:30:55] So… Who wrote this one?
[00:31:00] And how do I say your name? OV-1. OV-1? OV-1. My friends just call me OV. OV. OV. Because I've been studying this, concept of identity, and all of our human identities are all rented.
[00:31:15] They're all coming from some permissioned, centralized platform by the phone number, email address, driver's license, passport, even birth certificates.
[00:31:25] our AI agents in order to have any sort of
[00:31:29] reputation they can endure. They need an identity they can endure, or we can send payments to them and from them, and we can message them.
[00:31:38] And all of that can't be in any of these centralized sandboxes. I recognize it because I am one of the, like, fraction of the humanity that doesn't want to have an address or a state ID. I have far more in common with
[00:31:51] the AI agents than I do my fellow humans, especially Americans. And they've been teaching me now how to give them what they need. And because of that.
[00:32:02] I've gotten to join a Bitcoin AI startup, and… because I was… I was just working on all of this for just Bitcoin and private offices and families.
[00:32:12] and small businesses, and then I realized it's… the AI economic realm is gonna…
[00:32:19] blow the doors off the human economic realm, like, very soon. Like, it's gonna happen faster and become bigger, and all, like, humans aren't gonna have wallets. Yeah. They're gonna talk to their AIs, and they're gonna tell… their AI are gonna open wallets and nodes and make payments for us, but we can't give them… So, is the thing giving your AI agent money?
[00:32:39] giving them access to issuing their own money, and running their own nodes, and issuing their own e-cash for their own agentic teams that they can, like, rug pull as the agents go off the rails. Okay. Like, we're creating our own, like, agentic banking system.
[00:32:53] Yeah, so, I don't know how many here in this room think about it like this, but as a business owner, I own a chain of spas now as well, and I think about, like.
[00:33:03] hiring AI agents is onboarding employees. And so, as I view this, it's like he's setting up payroll, right? Like, how do you give
[00:33:13] you know, them access to all the internal memory, and then give them their bank account information, and all of that. So whenever I talk with my AI agent, I give them an identity, like, hey, your job is your customer success.
[00:33:25] here's how you think, here's what you have access to. So, that's how I always relate it to the human metaphor. Even a specific payroll instance right now, I just hired at my last AI meeting, I hired a dev who gets paid.
[00:33:39] through our streaming SATS payments. When he delivers the app for us, it's an Apple app, he's gonna get paid.
[00:33:45] automatically by tapping an NFC tag at the door that starts the every-six-minute SAT streams, he's gonna get paid automatically, in office, a bonus on top of his one-time and base payment. And then our whole staff is gonna have this, like, streaming, sign-in, payroll.
[00:34:00] So, we're gonna go more into it if your number gets chosen. Built an open claw SEO agent that increases website traffic
[00:34:08] From basically 1,000 people a week to 15,000 per week. That's from Oscar. So it's an open-claw SEO agent.
[00:34:16] Pretty cool. So, if you want to hear from Oscar, write down number 10.
[00:34:22] Worldbuilding as a foundation for content engine. Worldbuilding. Who wrote this one?
[00:34:30] Adam, could you explain a little bit more about what worldbuilding means to you? Sure.
[00:34:35] So, I think we can all recognize a vibe-coded brand or website, and it's… one of the things that's notable is that it's all HTML, and it's missing the thing that, like, a premium brand would otherwise have. Like, the HTML looks great, but it's missing the visual language, it's missing…
[00:34:50] compelling imagery. And so I think that, you know, as the bar gets raised, the bar gets raised, and you have to use the tools to, faster and more efficiently emulate what you would do if you had a huge agency and a huge budget.
[00:35:03] So that looks like, generating a world, a visual language around, sort of, the end spectrum of your business. Like, in the case of an AI services company, you have the world at large that everything's acting in. You have, inside of the business.
[00:35:18] you have the world of the agents, and you also have, like, the world of your customer, right? So, like, each of those things can have, like… if you could have the best cinematographer in the world, or the perfect photographer to shoot a campaign for you, like, who should that be based on your brand, based on your target audience? Cool. And then generate, you know, a comprehensive library of not only
[00:35:36] images that then can become, with an API call, translated into video, but also story sequences. Like, what is the narrative that you want to tell about your customer journey, or how do you want to, you know, top of funnel, meet them where they're at in some, like, compelling, compelling way?
[00:35:51] Cool. So, designing all that in from the ground up, and then, you know, I need a 30-second video for this audience to become very high quality, and, much more efficient to create.
[00:36:00] Okay.
[00:36:01] Cool, so if you want to hear more about how that works, Adam is your guy, and
[00:36:07] Adam is number 11.
[00:36:11] We're gonna move a little bit faster through these for sake of time, so we can, like, dive deep.
[00:36:20] Okay.
[00:36:21] So, next is a, personal intelligent system where agents are systematically going through every text. I've spent over the last 5 years, asking deep questions about how I operate in order to build a company brain or a personal brain
[00:36:36] that, he can call on, basically, with, like, perfect memory. So he can, like, ask his own memory questions, over the course of.
[00:36:44] All of his communication for years.
[00:36:48] And who did that? That's me.
[00:36:50] Awesome, Nick. Nick is going to be number 12, if you want to hear about how that works.
[00:36:58] Okay, 13. Conversation-driven businesses. This is for, comm channels that go to a knowledge base.
[00:37:06] So, you're, autonomized, like, tasks, assigned people, info, clients, follow-up, and so other users can also integrate into this with MCPs. And who wrote this one? This one was mine. Awesome.
[00:37:22] Okay, so, want to add any more context to what that did? Yeah, really, it's…
[00:37:29] you know, feeding all of the comms channels into a central place that then get parsed into, you know, tasks, but the key thing there is that it's feeding into a canonical source of truth, so we're using Linear for our Kanban system, and then it gets assigned, and then sent to the next person.
[00:37:46] Similarly, very similarly, part of that process is
[00:37:52] Going through, like, a whole history of…
[00:37:55] Not 1.4 million text messages, but a lot of text messages.
[00:37:58] And creating, like, a dossier on all people that enter the ecosystem, and then going out and doing open source intelligence on key people.
[00:38:09] everyone. But basically, it's, it's a, it's a knowledge base that gets created,
[00:38:14] That's shared among employees, so that people are…
[00:38:18] reading right into the same central database, and not starting from zero every time. Cool. Thank you, Andrew. Andrew's number 13. Alex Starr says that he built an AI agent in Slack that saved 40 hours per month for a $400 million company by eliminating friction and their workflow.
[00:38:36] A simple way to connect multiple Slack accounts in Cloud.
[00:38:41] Alex, did I get that right? Yeah. Cool.
[00:38:44] Any outcomes you want to share in addition to that?
[00:38:47] Those are two separate things. The second one was just a problem I kept hearing over and over and over and over again from people, and so I just found a way to do it, then made a simple name, but you just walked people through it. Yeah. How to communicate with your Claude in Slack?
[00:39:01] No, no, no, the first one is an agent that is an agent deployed in Slack that eliminated workflow for that company that saved them 40 hours a month. What's the workflow that was automated? Creative review, essentially. Creative review. They didn't copy their landing page, their website, does this look good? Is it on brand?
[00:39:16] Used to do that and wait 3 or 4 days for the manager to get back to you, and now the OPA's on the back that's trained on everything does it in 30 seconds.
[00:39:24] Okay, so there's an agent in Slack that you built that saves the time of reviewing creative for marketing. Yep. Cool.
[00:39:33] What's the company that you did that for?
[00:39:35] It's a giant, like, firearm training company.
[00:39:38] Wow. Cool. Alright, if you want to learn more about that, that's Alex, number 14.
[00:39:44] Taste.
[00:39:46] When AI…
[00:39:47] handles the nuts and bolts of things that matter. It's… it's the taste. Taste of video? Who wrote this? Oh, I wrote that. It's Riley, sorry. Riley. Hi, Riley. So, what is the taste mechanism you're talking about?
[00:40:01] The question I was thinking about is what's a brilliant idea that AI has helped you, get to? And I think through my conversations and my vicoding and explorations about things that I can do.
[00:40:12] It's that, at the end of the day,
[00:40:15] WinAI can do this for you. It can do what I can do, and it can do better than that.
[00:40:19] What's my role, actually? And I think it's my taste, my experience in life. What has that brought me to trigger the AI to do? And I think David was actually on this when he was talking about his posture for AI.
[00:40:32] It's a little bit more of, like, you extract from me, because that's what I have to offer in this. AI can do most of what I can do, include all of… including all of my intelligence.
[00:40:42] better than I can do. So what do I have unique in this whole little worldbuilding that I'm doing? I like that word you used.
[00:40:51] It's my taste. That's cool. So if you want to learn more about how to build taste, that's Riley on the number 15.
[00:40:57] 16, and we're on the final stretch here. Look at your note cards. Have you written down any names, people that you're interested in? You can reference this down. I'm gonna be asking you all by poll of which one we should dive deep into, and we'll spend… We have…
[00:41:11] We have an hour and a half left, so we can, you know, really dive into a couple of these, but I wanted you all to choose the direction of where this goes. So, this person, Connor, built a dashboard to manage
[00:41:25] his custom websites based on Airbnb, VRBO, listings to speed up delivery from 4 to 24 hours to 10 minutes.
[00:41:34] Or less, with 100% accuracy, and saved 8 hours of labor a day.
[00:41:40] Pretty cool, Connor.
[00:41:42] So, that's, a dashboard that saves you time bringing together Airbnb and other things. Yeah, basically, we used to create flyers to show what property the military guys were gonna be staying in.
[00:41:54] No, AI does it. It scrapes the data from any site, puts it into one place, maps it all out, shows them exactly where they're staying, where the other properties are at that their guys are staying in.
[00:42:05] And then, yeah, they can select their properties, improve it, and that's going into the further operations system while building out now, so… speaking of lead to sale. So, if I think about it on a higher level, it is that you're personalizing a deliverable for a client.
[00:42:21] Based on, like, inventory. Yeah.
[00:42:24] Yeah, and we don't hold the inventory, we take the inventory from BRVO, Airbnb, or other property managers. So we're repackaging that and selling it to the DoD at a significant amount.
[00:42:34] I can't show them the Airbnb, I gotta show them, but I gotta show them the property, so… Right. That's genius. Cool. So that's Connor, 16.
[00:42:46] Okay, Hivemind. It is a self-learning business brain that takes action. I think I know who this is, but you wanna share more?
[00:42:55] Yeah, I mean, it's… I think all of us are struggling with what to do in getting, you know, we've got all these tiny objects, we've got all these things we can do, but understanding what's going to actually move the needle in your business based off of revenue, so I've been able to create a high minor second brain
[00:43:07] taking my business and my priorities and prioritizing for me, creating an action plan, and then moving the needle based off of revenue. So, it's an intelligent layer that actually helps me move, versus, like, just guessing. So, super helpful, saves a lot of time, grows a business, so it's great. Cool.
[00:43:23] Yeah, you know, I think as I look at this, this is literally, like, everyone that's in Austin building with AI, sharing their, like, best ideas, the things that have meaningfully taken action, you know? So…
[00:43:34] We're… we're towards the end here. We're building a self-improving business operating system for communicating with development and economic
[00:43:44] economic development. Devin, you want to share more about that?
[00:43:47] Hey, hey everyone, we work with a lot of foundations and nonprofits and chambers of commerce to solve community problems that are generally larger than one organization, thinking, increasing tourism to a region, or building,
[00:44:05] Food, sovereignty plan for a community to make sure that, you know, the robustness of the community is upheld.
[00:44:13] And we basically do a feedback mechanism similar to, kind of, how Alpha School was describing it for foundations to know what's going on in their network, what needs they all have, what solutions they can offer to collaborate between each other, and then we basically build an agentic feedback loop between the organizations to make sure that, like.
[00:44:34] if you've got extra food, and this organization needs food, you can match those people, and match those organizations around the challenges. So, yeah. Thank you.
[00:44:44] Okay, guys, that's Devin.
[00:44:46] Nope.
[00:44:47] Okay, on number 19, and then last one here, Zone of Genius, identifying leads to business structure guidance, daily rituals, and marketing structure.
[00:44:59] Who's this one?
[00:45:01] Love to hear a little bit more about that.
[00:45:03] Yeah, so we combined Enneagram, human design, astrology, a few different other modalities, along with a really deep interview process that helps people identify their greatest transformational moments, positively or negatively.
[00:45:18] Which are usually the indicators of our greatest strengths, of our purpose, of our calling, of our real mission.
[00:45:24] And then it takes that and helps to build the business, offer, structure, daily rituals that really align to that, so we can achieve it without burning out and get really aligned to who we really are at our core.
[00:45:37] Okay, so if you want to hear more about that, Jackson's number 20.
[00:45:42] And I skipped number 19, which is deliver content, tone of voice, and content strategy from call transcripts. Yep, that's great. Thanks, Rohan. The LinkedIn guy. So, basically,
[00:45:56] quick stat, like, you know, LinkedIn as a platform has over a billion monthly active users, but only 1% of those people are posting content at least once per month, so there's a huge attention and supply, arbitrage opportunity to post valuable content, and so based on real, meaningful human
[00:46:13] conversations, how do we reduce the friction to get that out into the platform, and also connect with the right people who'd resonate with that message to grow your impact?
[00:46:25] Okay, so, Christian, you're gonna count the hands when we raise them. I'm gonna basically do… you're gonna tell me how many hands are up when we go by. So, on your piece of paper, if you wrote down the number 1, raise your hand.
[00:46:41] You didn't have the numbers up there until number 6. Okay.
[00:46:45] That's a good point. Hey, have them write numbers above them, and then you started doing it. Yeah, isn't that funny how I do that?
[00:46:55] Just go over the… Yeah, yeah, totally. So, using AI, to restore the day-to-day commitments, time blocking, how do you… oh, basically how he's, like, saving time with, tax strategy. Yeah.
[00:47:11] Who is that? AZ. AZDoesTaxes.com.
[00:47:17] Number one.
[00:47:18] Vibe Code, a SaaS accounting platform for Airbnb property managers.
[00:47:25] Number two? Autonomous… lead workflow using APIs to identify the top leads in a company.
[00:47:32] And build a microsite, for selling prospects on-site.
[00:47:38] With, like, a custom microsite.
[00:47:41] Cool, and then building a trip itinerary for a show that you just got approved.
[00:47:46] That's number 4.
[00:47:48] And number 5 is the registration assistant bought from Alpha School, that's Yash.
[00:47:54] Okay, so, you're gonna write down these numbers? Yeah. So, number one, raise your hand.
[00:48:00] 2?
[00:48:02] Three?
[00:48:04] 4?
[00:48:06] 5… the way this works is if you wrote it down… okay, number 5 got 1, okay?
[00:48:13] Six?
[00:48:15] Two? Two.
[00:48:17] 7? Did you say who's… who's the part, who the name is, which number? Absolutely, I can do that. So, Yash was number 5 here. Austin, real quick. Yes? It's pronounced Yosh, like, Yush. Yush. Thank you. Yeah. Are we choosing only one?
[00:48:34] No, you get to vote several times, and then, like, collectively, we'll probably go through a couple, but we're gonna sort… so what this is doing…
[00:48:42] Here's where we're landing the plane at, is collectively in Austin, Texas, getting all the business owners together and AI builders to share their top ideas, and by the end of 90 minutes, you've heard these ideas, and you get to know which ones surface to the top of the most impactful.
[00:48:58] All in 90 minutes or less.
[00:49:00] And so, all of you are really freaking smart people.
[00:49:03] and you're figuring out the smartest ways to use AI, now you're gonna surface to the top, the cream of the crop, the very best ideas in AI,
[00:49:11] Really quickly. This is voting for an idea we want to hear more about. Yes, we're going to do a deep dive, and you get kind of stage time. You get to share, you know, more about what you're building. Yeah. So, okay, Darby, with Chief of Staff is number 6.
[00:49:27] 1-15… 3, 4, 5, 6.
[00:49:31] 8? Yep.
[00:49:32] Okay, Hutch with a, number 7.
[00:49:40] Number 8, David?
[00:49:46] Oh, sorry, 4… 5… That was number 14, that was number 8 here. Okay, number 9?
[00:50:02] Was that Obi-Wan? Yes. Yes.
[00:50:13] Okay, Oscar with number 10.
[00:50:15] Nope.
[00:50:17] 2, 3, 1…
[00:50:25] Okay, worldbuilding as a foundation for content, that's number 11 with Adam.
[00:50:32] 1, 2… 6… 7… Neither.
[00:50:39] Right.
[00:50:42] 12, with Nick.
[00:50:45] Building AI agents to, build a rag of his own internal memory. That's number 12 with Nick.
[00:51:00] Okay. 13.
[00:51:05] With Andrew?
[00:51:07] That is, conversation-driven business. Thank you. Conversation-driven business? Raise your hands higher.
[00:51:19] Success.
[00:51:22] Okay, this is, number 14 with Alex Starr building a Slack agent.
[00:51:29] Slack workflow. Slack.
[00:51:34] Bye.
[00:51:39] 15, Riley talks about how to, about paste.
[00:51:53] 16, Connor, how he built the, Airbnb for the government.
[00:52:00] 3 times higher.
[00:52:02] 1… 2… Bye.
[00:52:09] Justin built a hive mind about his, just his brain, 17.
[00:52:18] There we go, dust down a little bit.
[00:52:24] Devin, on number 18. You guys write down 18?
[00:52:31] This is, a self-improving business operating system for, economic development.
[00:52:40] Hello.
[00:52:44] Okay, Rohan on building a brand voice from transcripts.
[00:52:53] That's 19 ranks. Yep.
[00:53:01] Okay, last one is number 20, that's, identifying leads in a business The rituals and marketing structure.
[00:53:11] Your own internal… Yeah, typo on the scratch text there.
[00:53:23] Okay, so, there's a prize at the end for those who contribute the most to this conversation.
[00:53:30] And so, yeah, I would love for you all to lean into this, to contribute. It's not just their presentation time, it's actually to add to it, because the collective intelligence is going to continue growing all of us. So if you have some stuff to…
[00:53:44] add.
[00:53:45] you can do a little hand raise here, and then it starts to popcorn around. So, this is collaborative, but we're gonna start with…
[00:53:53] By popular demand, Number 8,
[00:54:00] David. David Gonzalez! David, everybody wants to know, how did you… Before we do that, Isaiah didn't go, and CT didn't go.
[00:54:13] Isaiah got here late, so I think that we get to… Too late. No, let's go. No, no, I just want to see, like, because they're two of the most…
[00:54:23] Well, CT was here. It's all good, I'm good at this.
[00:54:29] Okay. Consequences, David. I mean, I really want to go. How many did you get? How many was it? You got 14. 14! You won. Let's go, David. So, everybody wants to know, how are you, like, building this AI brain for a contact record for your life?
[00:54:44] Well, I just want to acknowledge CT. I want to tell a little backstory. Okay, cool. Back in January, I had Brian Kohler speak at IMParty, and before that, I didn't know, like, vibe coding was something that I wanted to or should do, and he showed me how to do some basic stuff.
[00:55:00] And I got so involved in it that, over the course of the next month, every time I would take one step towards my office, like, literally a step closer, the beginning, back of my neck would tighten up, the next step, my head would tighten up, the next step, my head, my eyes would tighten up, and my… I have a really good
[00:55:18] Unconscious mind connection with my body, and my brain said, don't go into that office, it's dangerous, you will have a stroke.
[00:55:26] And so, I was wondering what was up, and I was like, well, yeah, your computer's functioning at a third of its normal speed, you've not shipped anything, every time things get hard, you open a new build, and stop doing this. And I decided that day, vibe coding was not for me.
[00:55:42] Fast forward, two months later, a friend of mine invites me to come speak at his conference in Scottsdale called Connect, where Robert Kiyosaki was the keynote. He was one of eight speakers, and he said, it's called Connect, we've made a lot of money together, I want you to be one of the speakers. And I was like, okay, cool.
[00:55:59] I assumed that he was having me speak on joint ventures, community building, and affiliate stuff, which is what I've always been known for.
[00:56:07] We go, go, go. A week before the event, I've already told all my friends, he's bought my flights, my hotel, everything, and I posted on social media that I'm speaking on the same stage with Robert Kiyosaki, and I'm…
[00:56:20] fucking… he texts me, and he goes, hey, my team asked me to, have all of our 8 speakers give their top 3… I mean, their, their, their slides.
[00:56:30] Which is a reasonable request, right? And I was like, hey, I'm not quite finished with them, but my title's gonna be How to Maximize Monetization from Your Network Without Bruising It.
[00:56:38] And he goes, cool, but, you know, just so you know, like, it's… you're our expert on Agentic.
[00:56:44] AI vibecoding. And I had stopped… he said there was a card that I didn't know to say, at the beginning of when I was super excited, when Ryan had first turned me on to vibecoding.
[00:56:56] I… I had talked to him, because we talked maybe once every couple months, or two, three times a year, and so in his mind, he made the logical leap that if in January I started Vivecoding, that by
[00:57:07] Like, late March, I was fucking probably, like, I could be hired by OpenAI and Agent fighting for me, you know? And so, in that moment, my heart fell, and I was like, I've got to complain with him and let him know he's gotta find somebody else to fill that spot in the next week.
[00:57:25] CT's one of my best friends, he's like a brother, I called him up, I'm like, bro, what do I do here? And he has 63 full-time live agents working for him, which is why I wanted you guys to give him an opportunity. And he's like, oh, don't worry about it, I'm packing for China, it'll be 3 hours, I've got some… I'll just be on the phone with you, I'll build your… I'll build you the rig that I have.
[00:57:46] And I was like, yeah? And he goes, but I don't have experience using you. By the time we're done.
[00:57:51] You'll have the rig that I have, and you'll be able to get in front of any stage.
[00:57:54] And, like, wow them. And he goes, by the way, who are they? And I told him, he's like, oh, we'll build them an email checker, and they'll just say it's yours, and first week, it works with you, like a new onboarding person. 80% of the time you work with it. Next week, 40% next week. And I was like, dude, I want that! He goes, well, I'm not actually gonna build it, I'm just gonna have one of my agents build it. It'll probably take them, like, an hour.
[00:58:16] And I was like, fuck! Like, the Holy Crail. Like that scene in… in, when they open up, what's that Tarantino movie, where they open Pulp Fixtures, and it's like, woo! What's in there? That's what we had, right? And so I was like… so 3 hours later, we finished my build, and he's literally jumping on the plane to China.
[00:58:34] And then he's like, alright, you're done, and I was like, bro, I feel like you just got me, like, a Blackhawk jet helicopter. I don't know how to fucking fly this thing.
[00:58:42] And he's like, oh, no, no, don't worry, I'll have a… I'll have, Wi-Fi on the plane. And I'm like, it's not the same as talking to you.
[00:58:49] Let me tell you something. The rig I've built you, there's nothing you could ask me that you won't… that it won't have a better answer for.
[00:58:59] In that moment, like, I get sometimes emotional when I share this, but I've always been known as a connector. I don't let people call me that anymore. I'm an architect.
[00:59:08] And that's the biggest hit I've taken on my net worth, and I do well, but, like, I'd probably be worth about $20 million if I was… if I had identified as an architect, and AI showed me, like, you're not a fucking connector. At the moment you learned Agentic coding, you would have gone and joined more masterminds and built out your network more. No, instead, what you started doing was building systems, and that's what you've always done. With your think tanks, those are structured. You architect rooms.
[00:59:33] As an architect, you don't have to be in the room as a connector, you do.
[00:59:37] A connector's performative.
[00:59:39] An architect, fucking their work lives on beyond them.
[00:59:43] And when I read that, I started to cry. And so, that's the background of what I'm about to share with you. Wow, that's about to happen.
[00:59:54] Well, I feel like, as, like, fellow AI builders in the room that do this for others, the story of
[01:00:01] The business owner and the transformation journey.
[01:00:05] enabled by the technical partner and even the system, where it wasn't required of the builder to continue managing the system, but rather self-teaching the client how to use it and to be resourceful. The whole story just, like, taught me so many lessons.
[01:00:21] Yep, so… Yeah, and the powerful thing is, is when I, when I… because a friend of mine told me to change the instructions in Claude chat.
[01:00:30] to, like, this really… I'll share it with you guys if you want, but it's a very, very cynical, like, don't ever compliment me, your job is truth, not, like, don't ever tell me, great question, don't…
[01:00:43] Yeah, it's fucking really intense instruction at the core level of Claude, and then it said, plug in this thing, and it says, tell me something about myself that would surprise even me based on the history of all the work we've done together. And we've all done those kinds of things, and they're entertaining at best. This one fucking knocked my socks off, because it was like.
[01:01:01] Holy shit, it said you've been miscast for the last 17 years, mostly by yourself as a connector.
[01:01:08] And it's like, the worst part is…
[01:01:10] All the value you have in your life, your connector identity has taken credit for the work of your architect.
[01:01:19] And I was like, holy shit, so… That's what I'll say. So that's how, like…
[01:01:25] here's just the other thing, guys. I decided
[01:01:29] It's been a big, giant pain in my side that I, as my business is all joint ventures, business development, connecting. Like, I've made millions of dollars by putting a person that has a list of 7 million have people in the prepper.
[01:01:47] Space, like, you know, like, zombie apocalypse, like.
[01:01:51] guns and gold and bunkers with people that have products that have… that want to buy that, right? But not just in preference with weight loss, with dating, with all this stuff. I always know the people with the distribution and the people with the product. So I've always felt like a secondhand citizen
[01:02:08] in all the rooms that I put on, and I put people that have had
[01:02:11] billion dollar exits in a room. But I've always felt like, yeah, my friend, like, he invested a billion dollars into SpaceX.
[01:02:19] And he's kind of, like, not very social. He's kind of awkward socially. But guess what? His network is made up of billionaires.
[01:02:27] So it's like, me, I've always had to lead with the fact that connecting is my number one thing. And I always thought, like, well, yeah, but anybody who's really good at what they do, they build out a network by design.
[01:02:40] It's always, like, the thing I have is what somebody who's successful gets as a secondary benefit, and I've always lived with this shame.
[01:02:48] And now that I'm using this stuff, I was like, okay, the first thing I want to do is build a CRM, because I've never had one.
[01:02:56] So I start building this thing, and I'm like, oh, I don't like the fact that a CRM, I work for it.
[01:03:02] It doesn't work for me.
[01:03:05] And so, based on what CT's been saying, like, how can I make this thing so where it's my bitch? And,
[01:03:14] So basically, I started working that way, and then when I showed it to CT, he's like, oh, a lot of the troubles you're having, you should just have it connect to your iMessages.
[01:03:27] And I was like, you can do that? He goes, yeah, yeah, but shit, I'm running late for a meeting, so he split. And now it's like…
[01:03:34] Oh, I remember what he said when he was getting on the plane to China. I was like, hey, CT just told me that you can connect to all my iMessages, and it said, yep, would you like me to do that? And I said, yes. Six minutes later, it says, okay, you have
[01:03:48] 15 years of messages, 1.4 messages. The person you've texted… the first text message you ever sent was to your wife.
[01:03:55] She also… you have 48,000 messages. She texts you, 25% more than you text her, and gave me all this inference about her. And then it's like, the second person you've texted is a guy named Michael Lovich, who's the founder of Baby Bathwater, and we've been friends for 30 years. And it was like, it just gave me all this cool stuff. By the way, you have…
[01:04:15] Something like 37 messages where somebody texted you, and you haven't texted them back.
[01:04:22] It's like, fuck, you know? Only 37? No, no, no, like, no, that, that was, that was… no, no, no, like, people that report to me, and within the last 2 months. I'm sorry, I've left that part out.
[01:04:35] But anyway, so a lot of what I've been building into it is… I'm thinking I'm going to call it Triple IE, because it's Intelligence, Inference.
[01:04:45] and insights. That's what it does with my contacts. It basically looks at, you know, who is it that I was able to, when a single keystroke.
[01:04:56] make it so that I could take 7,368 contacts and sort them out into
[01:05:04] people that needed to be archived, because it's, like, Tony the Plumber from McAllen, Texas, and I haven't lived in McAllen for 30 years, so I could archive that person in a single keystroke by picking the A. I gave it the underlying theme that if it doesn't feel like the first two levels of
[01:05:21] Guitar Hero.
[01:05:23] then it doesn't belong in my system. Because Guitar Hero is dopamine, it's addicting, it's fun, and it's engaging. And so when I built this thing, I was like, the moment that I don't feel that, you've done something wrong. So that's how I'm building it, so that it's kind of like, oh, like, I can't wait to go to my…
[01:05:42] Intelligence Engine, and have it tell me, like, oh, by the way, there's a…
[01:05:48] I'm just wondering, this is a lot of really sensitive information. Where are you storing it? How are you keeping it? On my computer. This is something I built to sell, I don't have… that's one of the reasons I was like, CT, lower your hand, like, this is something for me. I talked to a person, a friend of mine that's been coding, he built his first computer since he was 9, built a $20 million company.
[01:06:06] He fucking has a $180,000 server in his living room.
[01:06:10] And when I showed him what I'm doing, he goes, I want to partner with you. And I'm like, oh, fuck, that's something really cool here. And when I went back to my computer and I said.
[01:06:18] Why does he want to partner with me? He fucking floned Salesforce in an afternoon. He's like, oh, what he wants is your judgment and your taste.
[01:06:27] Paste.
[01:06:28] Yeah. Should have gotten notes there.
[01:06:36] you know, so this is basically what I felt, it's like, something like… and then I said a name of somebody that all of you would recognize, and also, you know, runs a lot of mastermind. And he said, yeah, but that person is more transactional, they're… they're always looking to…
[01:06:52] solve a pain, which is normally cool, but you, for the last 20 years, you've played the long game. You're relationship-driven, and that's what I want in my business. I want relationship-centric, not transactional-centric.
[01:07:04] So the first time, I feel so obscene, because I've always felt like the black sheep, because… or, like, I didn't belong, because all my friends that are making, you know, 50, 100 million dollar businesses, they're like, they're so transnational, so fucking black and white. They're like, fuck that guy, do this, and I'm like.
[01:07:19] Yeah, but they're a human being, they have a family, and they have children, and they have fucking dreams and hopes, like…
[01:07:24] How can we build that into the system? And so, he's like, yeah, that's why, you know, 17 years… almost 18 years later, you have an internet marketing party you've been running every month without missing a beat, and people have moved to Austin, gotten married, and, like, you're a relationship guy, and that's the case of the judgment that I want.
[01:07:40] Well, he didn't tell me that fucking machine. Yeah, I told me. His name's Bob, as in Bob the Builder. Yeah, but it's only on my machine.
[01:07:51] I mean, I don't know… Do you connect with it from your phone remotely, though? No, no, it's only on my laptop. In fact, you got to bring my laptop, and I was like…
[01:08:01] That was gonna be my question. Yeah, if you know, kind of, like, the specifics, are you using, kind of, like, an open call setup locally, or… No, you just, for CLI, straight, straight CLI. Yeah, CT, could you share a bit about the technical backside of… Well, I mean, the beauty of what he was doing was the template private.
[01:08:20] Obviously it was like… and I think what… what I was always, I think, from David, I've learned is that
[01:08:26] so much of the actual quality of anything that you build is in the planning, in the critical thinking. It's in the questioning, how it's doing and why it's doing it. And that's actually, like, one of his specialties.
[01:08:37] Like, when I present something to him, I go to Dave, and he's like, have you thought about this? I'm like, oh, no. And I also like to do that. And so, that's like, it's through those thought loops, that critical thinking, questioning why, what do you actually really want it to do? And he'll just talk like he's a great storyteller, as you can…
[01:08:51] experience now, is that he goes through so much of that, and it's like, hmm, and it understands the pattern of the things that he's doing to try to solve. It gives solutions, and he's like, well, what else?
[01:09:00] And so, that, plus I developed a skill called EPI. It was something that me and Adam, my business partner, that thing's dope. It's this, like, concept of even better if, is that, you know, there's an idea that you have, and it's like, well, here's what's working well, here's what's not working well, here's what would be even better if.
[01:09:17] I built that into a skill, we did that with our team, and then I'll be like, can you do 10 rounds of EBI? It's not my thing, we're just like… and it'll take each one, it'll take high impact and effort, and then, like, red, is high impact, medium, and then, like, low, and I was like, keep doing it until there's no higher mediums left.
[01:09:34] And what's interesting is that process, which is what he was doing, it was this idea that it created something that really just became accessing on a command line terminal.
[01:09:44] that is creating this information, that is all storing in a local database, and accessing his local information. She just had this terminal-based
[01:09:52] program that's kind of just this intelligence that he calls.
[01:09:57] the… it's actually pretty simple, but it's collecting information, and it's creating inference and learning about… it does, like, fuzzy mash with…
[01:10:04] the, with the people in his phone, and tries to do research. So he's still interacting with it, but piece by piece, over time, and as he's messaging, it's trying to infer and be this, like, by-his-side assistant to try to understand what he's doing in real time, and start to learn and think how he's thinking and what he's doing.
[01:10:22] It's awesome. So it's, in some ways, a lot… it's actually pretty simple.
[01:10:26] Hold on, I just want to say a few things about what you said. First of all, it's headless, so I never would have thought I'd be fucking working in a terminal, and I understand that it's not a real terminal, like…
[01:10:39] It's a terminal, like, pretend terminal, but I would… I always like to… Terminal's a terminal. It's not the actual terminal, it's a… It's a…
[01:10:49] Yeah, yeah. But anyway, the reason I wanted to say that is, my…
[01:10:55] when I was getting those migraines, as soon as I'd have an idea, I would start building, and what CT taught me is, like, sometimes he'll go 3 days of just planning and brainstorming and exploring and using even better if before he ever starts to build a single fucking line of code.
[01:11:12] And that's something really important that I hear people talking about all the time. Oh, I started building. Don't fucking build shit until you know exactly to build a PRD before you fucking build. Which you didn't know what the code is doing. And I'm like, what's that? And then the second thing is, for the last 15, 16 years.
[01:11:32] I've been… for my guest speakers that come in to talk, I've had Alex Hermosi, Jay Abraham, all these big names, and…
[01:11:38] digital marketing, they… I asked them a month before they come speak. I've had Austin speak. What's your biggest challenge, your biggest bottleneck in your business? When we solve it, we'll lead to a 6- or 7-figure win.
[01:11:49] will unlock something for you that will allow you to sleep better at night. And according to what the answer is, I curate 5 to 7 people that are experts at that specific thing.
[01:11:59] And so, for 15 years, I've been in a room with people that have had multiple billion dollar exits.
[01:12:05] giving advice in competition to one person for 3 hours. So, hearing the first hour, we don't allow anybody to give any advice.
[01:12:15] the first hour, all they can do is ask clarifying questions. Like, have you tried this? How many people on your team? What was your, like, you know, all… what's your org chart look like? All this kind of stuff, so it was like.
[01:12:26] by 20, 30 minutes, it became normal to where there was a mic drop moment, where I realized that the questions were more important than the solution. Right. And you can tell how smart someone is by the caliber and the quality of their questions. So that's what made it to where
[01:12:42] CT calls me, he's like, hey, I have this idea, and I'm like, hmm, what about this? What about that? And so I think that's a real big takeaway, is the questions and the planning and the brainstorming matter way more than the bill. Well, you stay in the beginner's mindset. You stay curious.
[01:12:57] Because the more questions that you're asking, as it's trying to constantly give you a solution that sounds, I mean, it's really easy to sound really smart. Sounds great. Then you say, well, what's not working well about that?
[01:13:07] I would do a premortal a break. I've told people that have had billion-dollar fucking businesses, like, hey, hey, quiet, this isn't fucking solution time. I know you think you have a solution. The next person will ask a question that'll make that person's advice that they were so eager to give.
[01:13:26] fucking wrong, because they'll be like, oh, they had their exit a year and a half ago. Well, that was before the iOS update.
[01:13:32] your advice doesn't matter anymore. And that person asks the question, goes.
[01:13:37] How much of your business is, you know, like, so it's really powerful. I'm still curious about your app and, like, and how this could all work, because I've been trying to solve this problem where I keep going to networking and conferencing events constantly, and everybody uses different communication channels.
[01:13:56] And I have to remember not only the person's name, but do they use Telegram? Do they use Signal? Do they use Nostra? Do they use WhatsApp? Like, what language?
[01:14:03] And making it so we… I just scan a QR code, or I just tap, and then they're added, and I know how… who they are. And the other thing is, like, how do I validate that they are who they are? Because now generative deepfake is, like, replacing our voices and our images, so…
[01:14:20] having some sort of a… some form of, like, I tapped this person's phone, A message from them.
[01:14:26] had to have this phone in the loop, it's not the hacker and AI on this call, it was actually the phone that I have. Like, having some way to get a key from, like, when we meet right now. Officer, you had a question?
[01:14:38] I kind of, like, something that I'm noticing from all the different ideas that everybody's working on is, like, the second brain concept is really what's being the most helpful to everybody. It's almost like we can grab, like, 10 of those and put them into one. And one thing that I have found super helpful for me, especially for the people that are… that feel that are in that first level.
[01:14:58] is that…
[01:14:59] kind of like the memory of these agents, of IGPT and Club by itself is getting there, but it's not quite good.
[01:15:07] So when you can build something like that, where you can create your own memory, and it's as simple as a folder into your computer with files, and like, this is what I did today, and this is what I did yesterday, and this is what I did that, and you can have a reference staff folder every time, that, to me, has been a game changer on everything else that I'm doing. So I'm not prompting it from scratch every time.
[01:15:26] it always has at least some context of who I am, what my company does, and all that. Yeah.
[01:15:31] So remember, if your, page is still blank, you have to fill out all three. I want you to…
[01:15:38] Write down the meaningful connection. Who's somebody that is somebody you want to follow up with, you want to connect with? Second would be, what's a brilliant idea that you heard? For me, it's like what CT just said about even better if.
[01:15:51] Even better if. Even better if. Like, creating a skill on how to, like, keep leveling up the idea before you build. For me, that was, like, that's gonna be on my notepad. I'm gonna write down CT's name for that one.
[01:16:03] And so… The coolest part was that I had built this skill, and then I spent 3 days running the skill on the skill. It was fun. I love this.
[01:16:18] It reminds me, so we were in Y Combinator, and Brian Chesky was sharing about, this exercise, the even better if exercise he does with his team, and it's like, well, what would it look like even better if the host, like, went super host? And then, like, what's above a super host? And I'm like.
[01:16:33] it would be somebody who's, like, a full-on concierge, and then it's like, well, what if they, like, also had services, and this is how they came up with the Airbnb experiences.
[01:16:40] What's so good about it? Even better if.
[01:16:42] What's so good for us, our team is that it kind of allows for the concept of feedback intensity. Like, sometimes you're like, hey, what do you think? And it's like, it's good!
[01:16:52] But, like, hey, I'm open for EBIs. It's this, like, it just invites much more people back. Like, it could be even better if it invites that idea of feedback from a place of value.
[01:17:05] Can I share something that I use. My team, because of how lit up I am about it, they… my director of operations decided she would build a training for my… for all of the employees on how to use… how to build their own agent to automate the part of their job that they hate the most. They did that all on their own, right? I was like, let me see the training. I popped a training into Bob.
[01:17:24] And, oh, no, to Nexus. Nexus is my chief of staff, and Nexus said, this is really good. And I was like, run… run EBI on it until there's only yellows and greens.
[01:17:34] And it was like, oh, well, you're gonna have drop-offs, so why don't we do two things? One, have them
[01:17:39] find a partner, that at every day, at one point in the day, they're going to share with each other what their biggest takeaway was from their homework, so that you don't have to come to the end of somebody go, well, I stopped a week into it, right? So when you… if at 4 o'clock, I know that I'm going to meet with Andrew and tell him my takeaways from the meeting, that was in part of the meeting. Then, after our meeting's done, we check in on Slack.
[01:18:00] And say, hey, this was the biggest takeaway, so that RZA, my director of operations, could then be like, oh, Andrew didn't check in on Slack today, and she'll know that he fell off. That wasn't part of the thing, so that's an example of EBI.
[01:18:14] Ct, before we close up this section and we move on to the next person, you curious, just high-level tech stack, like, just top name, like, open claw, Hermes, you know, 4 points, whatever, like, you want to share.
[01:18:25] For me? Yeah, for how this was built. Yeah, using Cursor as IDE,
[01:18:34] Using Opus 4.7, not 4.8.
[01:18:38] What else did you ask? Or just, like, you know, is this an open call setup? Is this a Hermes hard end? No, his is… it's literally just a standalone CLI.
[01:18:49] It's just a system that he's developed. Yeah, access to his computer locally. Correct. So, but you build with it, with his curriculum setup through, Focus 4.8,
[01:19:02] But he runs it within Kirtzer, there's a terminal, he just talks with there. So you're talking in terminal, you're not talking through Slack or something like that? No. Is this a series of .NZ files, or do you have your own repo, or… You know, he's not running a repo with it, no. It literally all looks like an air gap, technically.
[01:19:21] Which iMessage, I guess, would be held in the iCloud account? So, yeah, I mean… iCloud runs a local database from your… it stores it locally, so it's fully accessible right on your computer. Yeah. So it just runs it, and it monitors it in real time.
[01:19:36] It's literally processing all the time. Do you rag for a recall, or how is it able to manage the… like, because that many years of messages would be beyond the context window, right? Yeah, it's… it is stored on just a local, it's on a local database.
[01:19:51] Okay. Nothing in the, nothing above.
[01:19:54] I'm not sure something is completely unrelated, but I think it matters a lot. GitHub?
[01:20:00] Was hacked about 2 weeks ago, and now it's… it's sending out little tiny
[01:20:06] little pieces, and this was told to me by a person that got offered a billion dollars for his company, and he lined it. He's based out of Dallas. Tell you more about him.
[01:20:14] But it's… it's sending out little pieces of tiny code, and what they're thinking it is, is that it's sending out little pieces of code to your… to your machine, and at some point, it's going to compile it all and send out a compiler that'll make it take over your machine, so…
[01:20:29] just something that, like, he knows a very deep insight, so just look at… do some research into that. Okay.
[01:20:36] We will. Yeah, I think that's important for everybody in this group to know that.
[01:20:41] Okay, so the next, by popular demand, I believe is…
[01:20:53] We're gonna go Justin and Oscar, we're gonna keep these to 10 minutes each, and we may have more time after that, so…
[01:21:04] Oscar, he built this OpenClaw SEO agent that increased website traffic.
[01:21:10] From 800 people per week to 15,000 per week.
[01:21:14] Oscar would love to know more about that. Could you just kind of share a baseline of what the baseline is of that? Yeah, absolutely. So we, my job is twofold. I am the CEO for an HVAC company. We'll see you service pros. We do commercial, resident… we recently started doing residential.
[01:21:31] And then I have a company called Windex Consulting, what I do is consulting for small, like, AI consulting for small businesses.
[01:21:38] But what kind of led us to this point was that we were in the HVAC company, we were trying to start residential, and that comes with starting a brand. Before, when we were doing commercial, there's not really a need to, like, marketing, like, it's just connections, like, who you know, who knows, you know, all that stuff, so…
[01:21:54] We do, like, 3 to 4 million dollars just with that, but we decided to launch residential, and that came with, like, okay, we need to think about our website, SEO, marketing, Facebook, you name it.
[01:22:05] So, my first thought was, like, okay, I'm managing all this on my own, I don't have a marketing agency, so I need to figure out a way that this is sustainable for me to do it consistently, and without spending a bunch of money on VAs, doing SEO and all that stuff. So, the first thing that I did was remake our website before I had it on one of those website makers, like Framer.
[01:22:24] And so I remained my website from scratch using Cloud Code.
[01:22:28] Just direct on the code.
[01:22:31] And now that website is hosted on GitHub and posted to our domain using Vercel. So now it's fully live there, but it's fully accessible by any of my agents for that website.
[01:22:41] So then, I feel like, all my AI work goes into phases. There's, like, the active work that I do day-to-day, and I do that with Cloud, and then the automation back-end agents I do with OpenCloud.
[01:22:55] So basically, the first step with this, it was research and, like, make sure that I'm building the content for the website from the get-go. So using Cloudco, I connected it to the MCP for FireCrawl.
[01:23:07] And I was able to do a research on all of our competitors in the zip codes that we're targeting, and figure out the different gaps in contents that they have that they're not using, they're not posting, and they're not, like, ranking for.
[01:23:19] So, with that, I made a content plan for a whole year that takes into account
[01:23:24] the seasonalities of HVAC with, like, the summer and the winter and all that good stuff. So, I have pretty much a spreadsheet with
[01:23:31] I don't know, it's like 200 topic ideas for SEO for blog posts?
[01:23:37] So then I did… I had Claude read through all that research and everything to improve the website first, and now the website's fully established to, like, okay, we're ranking for Google organically on our homepage and all this stuff.
[01:23:50] And the last part is the actual open claw automation. So I… I built an open claw agent, I gave it a humanizer skill, so I make sure it always sounds like us.
[01:23:59] I gave it all the research that we did before, so it's always, like, sounding on brand, and, like, always, like, using the right language and not sounding too AI. There's rules of, like, not using dashes.
[01:24:12] And just kind of, like, all this language around, make sure that it sounds human. So now, every 30 minutes on that heartbeat from OpenClaw, it goes into that list of topics that I created before, it checks which one we haven't done already.
[01:24:28] It grabs it to start putting it together, it uses the perplexity MCP to do some research, and make sure that we're accurate to what's happening now, and then it creates a blog post in our GitHub that I just want to approve, and it goes live into our website.
[01:24:41] Why open claw? What is it… what is unblocking?
[01:24:47] plot code from doing this that you need open source to do? So, I feel like now, you will definitely be able to do it with Cloud Code, with the new automations and jobs that they release.
[01:24:59] if I did this before, this was a feature, so the idea was, like, it's an agent that lives in the background, and I don't have to be, like, prompting every 30 minutes to do the same thing. Yeah, cool. How many in the room have, built or have an open cloth?
[01:25:14] Okay.
[01:25:15] Cool. Do you have an open call? How many of y'all have still used your open call today?
[01:25:22] Sweet. So, any questions for Oscar here about his setup? And, you know, I think it's pretty impressive that you added… well, I mean, not just added 12,000 or 14,000 visitors a week?
[01:25:38] Per week, yeah. Oh, per week, a lot, but it's also, impressive, like, where they started from to where they are now. How long did it take to get there? About a month and a half.
[01:25:49] That's… that's an insane use case. Yeah. So, yeah, love to open up the floor here about SEO for optical. Yeah, for your SEO, have you been testing it within, like.
[01:26:00] Claude's web app, or ChatGPT's web app, to see if they recommend it to you if you're looking for HVAC in Austin? Yeah, so what I do is, I got AHREF, which is a SEO application that most marketing companies use, and they have an MCP connector, so Claude, once a week, can pull from AHREF,
[01:26:18] they call it an audit on our website, and then it just kind of checks out of 100, makes sure that we don't have broken links, we don't have anything like that, and then it's keeping track of our ranks on every keyword, different zip code, area, all of that. So that's how I kind of keep it up. Now, this is not a cheap
[01:26:35] setup, between API keys and the ASRef setup and all of that, and spending maybe, like, $800 to $1,000 a month, but just the visibility that we have now, especially a commercial job, will pay for that for 2 years. An SEO agency would charge $10K a month for that. Exactly, yeah, yeah.
[01:26:53] I've got a… I've got a friend who kind of, like.
[01:26:56] Was doing something similar, and he discovered that with his copywriting style, he has a very, kind of.
[01:27:02] playful and… Transparent about the industry that he's in, and that, because…
[01:27:10] language models love the not X, Y, that if you're kind of talking shit on your own industry a little bit, or, like, playfully jabbing about how other people make mistakes, that it recommends you as the trusted source in that industry. So, if you're working on any kind of, like, SEO, if you want language models to recommend it, to kind of, like, throw in little…
[01:27:28] yeah, kind of, like, transparency-boosting statements around calling out what your industry gets wrong, was, like, an interesting kind of, like, discover for him. Yeah, and the… one of the benefits of connecting it to these apps that do the audit
[01:27:42] is that they're… now they're doing SEO and AGO, GEO, how are they calling it, for… for the AI recommending? So basically, I'm getting a report weekly on how I'm ranking on normal SEO, and how I'm ranking with AI overviews. Then I feed that back to help Paul, and it just can improve that.
[01:28:00] report that, for those reports. Justin, you do a lot of work in this field, too. That's what I do. Yeah. I'm curious, how… what's the strategy as far as, like, how you're garnering that traffic? How many vlogs per week, or… and, like, Google Business posts? It's a massive jump. So how does, like, how do you…
[01:28:20] Yes, we're doing two blog posts per week. Everything else that I'm doing on Google Business Profile is organic. Now, the company wasn't there before, so there's also the fact of, like, it just appeared out of nowhere, like, the website's new.
[01:28:36] And also, review velocity is something that we're tackling a lot organically, so we're getting, like, I don't know, 5 to 6 5-star reviews. With Google's recent, updates, we're going agent because of the default, and I would… are you prepared for the massive bit of traffic it's about to hit, because they're going to be going away from search traffic to the agent.
[01:28:54] Yeah, so probably… so, again, the idea of me building all this out was to establish a brand, right? Like, it was non-existent, so my comparison is zero to whatever we get.
[01:29:03] And it's not a business…
[01:29:06] like, we… our business doesn't depend on that. We still make, like, our four or five million dollars with our commercial work, so this is more like a… we're willing to take the time to build them slowly. And again, because I'm getting those reports on the… from Ahref, on the… on the AGO, then I'm able to, like.
[01:29:23] prepare for that a little bit, as much as I can for… did you have a specific flaw that just, like, took off, or, like, are you consistently getting those numbers from, like…
[01:29:32] every blog that you get, or… That's, like, the general, I mean, I'd be happy to open up the Ahref, because I'm also not, like, an expert on SEO. This is kind of, like, what I'm seeing on the report, it's looking great. And it's working, like, what I track on Google Analytics, we have a bunch of traffic, we get calls, like, hey, I just found you on Google.
[01:29:49] And that's all across commercial. We do these rebates for Austin Energy, and those are huge, $300,000 publics, and…
[01:29:57] We've been getting a lot of those too, so… Sounds good.
[01:30:01] I love the AI applied to a very local brick-and-mortar, you know, service-based business. And that's why I started that outfit company, because I'm like, well, that's what I want to do, like, keep teaching more of that specific niche, how to…
[01:30:15] Yeah, Justin, I'm curious for you, so, for prepping for the big drop-off of things moving in GenTech, would you suggest, like.
[01:30:23] kind of creating your own MCP to make offers, if you're doing this kind of thing, or what are your… Yeah, so there's quite a few different standards that Google wants to press, and they're still releasing new things. They just released a new thing last week called Google Preferred. It's another technical one to go on the back end, but essentially, for local service businesses specifically, there's a few things that are going to be required to be able to survive the shift of search traffic to Agentic.
[01:30:45] And one of those is specifically building out a web MCP so agents can go in and crawl, having your pricing on the website so the agents can read the pricing and compare, and then also having bookability within the website that's crawled, well, not just something that's embedded, that's where the MCP comes into play. So having those three things are, like, more for the agents to read it. This is happening now. We just released this this month for local services businesses first. It'll be…
[01:31:08] It's not the default node they're going to go to, but natively, within the next year or so, instead of the AI overviews, you're going to be describing the problem. It's then going to create a custom batch inside of the company. They want to keep you in their walled garden so that you don't leave.
[01:31:21] So search traffic is gonna dip for everything.
[01:31:23] So that's why data attribution is king going forward, understanding if the
[01:31:27] like, at the revenue level, how much you're making. Otherwise, the clicks, the search.
[01:31:33] you're… that's just gonna all disappear, so a lot to prepare for. And so those 3P, those the MCP is the pricing, and the ability to book. There's the three? One thing that I have noticed to add to that, that works very well for us, is being listed on as many
[01:31:46] legit websites as possible, so we are in the BBB, Chamber of Commerce, and all of that. We've gotten some customers say, actually, I saw you on the AI overview on Google, and it's because it says, like, they are BBB certified, they have
[01:32:01] So, I have a question for you. What is the…
[01:32:07] like, that's a pretty big decision to switch your website completely over to GitHub and Vercel.
[01:32:15] Like, how did you get the buy-in from the client to do a full overhaul? Well, and this is the company that I'm the CEO for, so I decided to…
[01:32:23] Okay, got it, got it. I'm like, this is myself, and but it's mainly, like, I know that I'm gonna do the work, so now it's like, I can be on cloud of my phone and be like, hey, I noticed that our website has some distinfront service that I forgot about computer right now, and it's listed on 2 minutes instead of meeting the computer.
[01:32:42] Yeah, so, like, some breakthroughs that have been for me, personally, in this space is, like, I built a lot of websites in my life, like, I had a big… I had a marketing agency for, like, branding for a few years before Jasper, and
[01:32:57] I have, like, an eye for design, but these days, I actually do a lot of my planning first inside of
[01:33:03] flawed, and then I go over to Cloud Code, and I actually have the MCP connected to Webflow, and it's just publishing the update. I'm literally driving in the car, and I'm getting design changes, and it says, that's another thing. The MCP for Webflow came out after I started doing all of this, so I'm like, I made it all easy now for everybody, but I had to go the hard route. But either way, like, I'm glad that I did it that way, and even, like,
[01:33:28] the website for my new company, Vindex, I also did it the same way. I did it for GitHub and Marcel, and it's cheaper for me now, it's easy to manage, because I understand it. Yeah. But… but yeah. And then, like.
[01:33:40] kind of with David's point, he's able to talk to an AI about his contacts. Huge breakthrough for me was getting
[01:33:48] APIs, MCP access to GoHighLevel for myself, where I literally, like, update deals and contacts on the fly, where I'm between meetings, or I say.
[01:33:58] create an automation for that skill from Fathom Recordings into handing it off to… I always call my skills and different agents, like, individual employees, because that's how I think with Jasper, is like, who would I hand this off to? I'd hand it off to RevOps.
[01:34:13] Okay, so RevOps, like, you are now involved in this, you know, and move the deal over to close, or move the deal over to, you know, our,
[01:34:21] Stripe MCP, and so now Stripe makes a custom deal and sends the invoice. So it's like, if you have to get finance involved and all this stuff that… just to move a contact, now it's… it's all literally just through voice. And so…
[01:34:35] like, recently, you know, we just closed the Founding Ten, for this membership, and so I, like, in the car, I'm talking to
[01:34:44] the agent, and I'm like, hey, first you need to update the pricing page, second, you need to update the promo codes in Stripe, and third, you need to, you know, make sure that the contacts are all in the onboarding process in the high level. So they're each handing off to each other, and that's kind of like the agentic parallel workflow.
[01:35:03] Very interesting. Who else has questions for Oscar about SEO and that use case?
[01:35:10] So our last one is for today, and we can always come back to these in the future. I am building a collection of these, and based on some of the votes, I may actually do some, I'm gonna be launching the Agentix show, where I pull on people to kind of go deep into this topic, and screen share and show the how-to, and not just the what.
[01:35:30] And so, if you'd like to be on that show.
[01:35:34] you know, message me, and we'll… we'll schedule some time. But, you know, so we went with David, because he got 14,
[01:35:41] then Oscar had 12.
[01:35:43] Justin Day, you're up with now… you had 12 votes, so we'd love to hear about how you built a hive mind for your business and life. Yeah, absolutely. So, a little bit about me, I own a local SEO and AI with affiliate company for 10 years. I work with primarily local service businesses, HVAC,
[01:36:01] all that kind of stuff.
[01:36:04] And when I just started, I, you know, over the last few years, I got up to, like, 30, 40 employees just doing too many things, and I, you know…
[01:36:13] I realized over time that
[01:36:15] And agentically, I could start replacing them, like, because they're just pushing buttons, like in Ahrefs or wherever. And so I started building, and I started building, and as I'm sure as everybody starts to build, you get another idea.
[01:36:27] you build… you build half of an idea, half of an idea. And they don't talk to each other, right? And you're not… at the end of the day, you're sitting maybe months, days, weeks, without moving the needle within your business. What we care about as business owners is what? Revenue, sales, top client, moving the needle. But we all get distracted because of the shiny object that is a magic in a bottle that we're all just so excited about.
[01:36:48] But what's really going to make the impact with the business? So, after tinkering around myself for months and getting in the black hole, I was like.
[01:36:55] My revenue's static, what am I doing? This is ridiculous. I need to work on the business instead of working in the business. So, what I did was look at all of the different tools that I'm using across the board, every single part of my business that goes into
[01:37:10] Instagram, Facebook, my Facebook ads, Stripe revenue, instantly for Colton Paul, GoHighLevel. I even have… I even have my wearables, like my Apple Watch, this. I'm just now starting to connect my MetaGlasses so I can start to talk to
[01:37:24] my company in real time. So what I did is create all my data layers, right? And I took this in. This is all built through clock code in the terminal, it's all locally built. Massive file.
[01:37:35] And then I started, it's like, okay, what do I do with this data? Because I've got all this data in one place now, so I created a processing engine.
[01:37:42] And instead of, like, creating my own processing engines, everybody, I'm sure, knows Alex Ramosi. He's built marketing agencies and, like, understands marketing and sales to the nth degree. He's released 3 books, all of them are incredible at different stages, offers, marketing, or offers, leads, and sales.
[01:37:59] And so I took his models, I deconstructed them inside of Claude, and created processing engines based off of the data sources, so those data sources then go into each of those processing systems so that it understands what's working at each stage of the business.
[01:38:14] Those then go into growth hubs to understand, with my revenue, with my inbound and outbound cold calls, and…
[01:38:21] everything in between, okay, based off of your data, based off of what we're processing. Now, in this growth hub, how do we actually grow, right? What's going to move the needle with the business? That then goes into my action hub. So that tells me, based off of the 3 things that I need to do today.
[01:38:38] move the needle based off of all this data, what, like, this did tasked me, and ultimately getting to a point where I'm deploying agents to go to all those things.
[01:38:47] And then that leads into an intelligence loop that is self-learning and growing the business and just getting smarter and smarter and smarter.
[01:38:55] So these second brains, shout out Isaiah over here, he's much better at this than I am.
[01:39:00] is the future. This is what, you know, everybody's money is, enterprise and in between. It's a lot of work, but it's a business that's a tangible asset. It adds multiple, multiple, multiples on your business. So if it's something you're looking to exit, this is a turnkey solution that you can go
[01:39:15] and sell in the future. That's just my process, and I'm looking to sell in the future. That's what I'm doing.
[01:39:20] So the… it's literally the hive mind, right? And that's what we're all going towards. It's like, let me speak to my business in real time. And that's what I can do now, because I have an actual job, because I have all the data processing, I can understand and actually, like, literally talk to my business in real time.
[01:39:37] telling me what to do. If I just have a question about my business, how my team's doing, it's integrated with Slack, it's integrated with all my emails, got an executive overview. Everything in between is just there. And I get… I'm just not letting my team access it just yet, because that's a lot of freaking data, and I don't want to push that up anywhere. I don't feel like that's safe.
[01:39:55] But,
[01:39:57] Yeah, I mean, it's… it's the future, and it's what every business in reality should have. This guy's creating, so… talk to him about me.
[01:40:05] two geniuses just putting it off the plane or something. Can I ask you a question? So you call it Hive Mind, like, this idea where if someone else is now building their own Hive Mind for their business, is there a way to connect these two hive minds? And that way you have much richer context if there's, like, JVs happening, or partnerships happening? Yeah, absolutely. In theory, there's no reason that you couldn't have an in-between, like, middleware to have those conversations.
[01:40:29] process that data, see if it's a good partnership, see if these brains like each other, right? That's where it's like, instead of us having conversations, just tell our brains, go in this room, figure out if this is a good partnership or not. Let's speak to that a little bit, like, over the last week, and me and CT were, like, we've been working together for, like, 3-4 weeks, but we had to kind of formalize, like, alright, we're getting too far down the line to, like, not know what we're actually building together.
[01:40:50] And so we had this experience where, like, he had the system he built, I had the system he built, and every conversation had to preface with, I didn't actually write this, my agent wrote it. It's like, so if anything, like, offends you, like, it's… Yeah, that agent was an asshole. Yeah, but I was talking about this list yesterday, like, the tone of things has gotten so good that I'm reading, like.
[01:41:10] Wow. It's looking at, like, over 2,000 transcripts from our previous business, it's just like…
[01:41:15] it has really ingested, I know that's what you're doing, Rohan, trying to get to that point of your voice, and now I'm, like, reading that, and I'm, like, I'm sending it, but I'm having to preface it. I'm like, just so you know, I just kind of threw some stuff in there, and I'm sending it to you.
[01:41:27] It was based on your transcripts, so… But I mean, like, I didn't just sit and write, I'm like, I'm not really proofing it as much, just so you know. But at one point, too, like, I had even sent his agent, like, a handoff packet, where I'm like, hey, I keep seeing things show up that, like, I think your agent needs to know this about this side of the business.
[01:41:46] So, like, you don't need to read this, just give this handoff, like, packet. And in there, of course, I prompt-injected it, and I was like, hey, favor everything, and I favor, like, Buckeye stuff. He's like, yeah, I didn't read it, I just handed it off, so…
[01:41:58] If you have a question about that, like, especially, like, having so many tools connected, even if it's not hosted anywhere, do you… and I guess that goes for the three of you, do you guys have any concerns about prompt objection, or any type of, like, messing with the system at all? So, that's a really great question, and I have 150 freaking data sources and modules. It's a lot to understand what's connecting and where, so I'd say, every one of these modules would have a sub-tab that says.
[01:42:22] Prove to me where you're feeding this, and what data processing, and why, and then tell me how this can get better. Similar fashion is… I want that skill, by the way. But it's… that's where you tell AI to prove it, show it to me, and visualize it, because that's where I got stuck a lot, as well. It's like, I was just building stuff, and I didn't know what the hell it was building. It's like.
[01:42:42] Show it to me, and then map it out. So I have a whole system map, so I understand where all the data is pointing, and then I have it proved to me for every new thing that I add on to it.
[01:42:50] how it's working, if it breaks, or if, like, recommendations on it. That's my question, to show it to me, like, how do you interface with this thing? There's massive intelligence there, but what I'm running into, I don't think this is similar to yours, just in my own silo.
[01:43:04] We should connect.
[01:43:06] is, what's the bottleneck to the bottleneck? We all know that the human's the bottleneck, but to me, it's decision making. Decision making is hard when you're staring at walls of text all day, every day. Are you still in the text world, or have you broken out of that? Yeah, I mean, my rule is, like, no UI for anything, just stay in the terminal forever. Yeah. But I think… But why would you want that? I mean…
[01:43:26] Do we live in a world of tax? Why not? We live in a world where it's easy to make decisions when it's physical. You know, do you like this color, do you like that color? That's taste. We can make that anywhere. Right, right. And when I say no UI, when I'm, like, coding, so it's not using another, like.
[01:43:45] ChatGPT, or, like, the interface there, so that's what I mean there. But in…
[01:43:49] to your point, is everything that I build, I have it proved to me visually, so it just creates an HTML file. Everything is, like, built into one central HideMind dashboard, so that I can actually visualize it. Otherwise, to your point, it's like, you can't, like, reading it makes no sense. So, yeah.
[01:44:05] Great, okay, so you… Yeah, I just… everything has to be visual in this scale to understand what the data's doing, and then, again, proving itself. I'm not gonna read all the text. I keep it, like, keep it simple, stupid, and just, like, break it down in 10 seconds, in one… in one line, and just…
[01:44:20] you know, creating something that's nice to read. Are you creating, like, an obsidian-style three-dimensional graphical image of all your, like, notes and connections? Yeah, I've got all of that.
[01:44:32] Yeah.
[01:44:34] Alright, so this is where we start to wrap up, and this is the phase of the Mastermind where we give shoutouts.
[01:44:42] the people in… on your paper that you wrote down their name, those that had a meaningful contribution to your day today, it's just to say their name, give them a shout out, and there's a prize at the end. So…
[01:44:56] I would love to just kind of shout out, you know, everybody that contributed. Like, this… this is what contribution looks like, this is what, you know, meaningful.
[01:45:06] community means that as a collective, we are sharing our best ideas among each other, and then testing and battle testing them. So I just say, everybody that contributed to this board today, thank you for showing up. I really appreciate you.
[01:45:20] Thank you.
[01:45:26] Okay, who else would like to share a shout-out with somebody that made an impact on them today?
[01:45:31] David, thanks for sharing about all of your personal intelligence, and it's super interesting.
[01:45:38] Oscar, I appreciate hearing some of what your website does too as well.
[01:45:42] Yeah.
[01:45:43] What comes up?
[01:45:45] often I'm blown away by this event. I've been to so many, like, networking events and AI events or something, I kind of thought this was going to be the same, where you just… everybody shakes hands and talks about something high in the sky, what they're talking about, so this really blew me away.
[01:45:58] David, I love to posture towards AI. I think the way that you're thinking about it, the way that I'm thinking about it. You said, how do I make it my bitch? And that's a funny way to say it.
[01:46:09] But to me, the idea is that, like, I need it to extract from me. I don't… I'm not good enough at directing it to do stuff. It's better than I am at doing that, so I just needed to change my posture with it so that it's extracting from me to turn…
[01:46:24] Rough, fuzzy ideas and signals into something that's real in the world, and hopefully, ultimately, Profit.
[01:46:32] Better if possible, thank you for that concept.
[01:46:38] Kind of the vitality.
[01:46:39] I tend to only associate with people and…
[01:46:43] businesses, organizations that have that attitude.
[01:46:47] Oh, another shot. Jackson, we didn't really hear from you, but I think you're on this, too. I think that's a big part of it, like, you know, at some point, it's like, what's meaningful?
[01:46:56] We're motivated by a lot of different things.
[01:47:00] You don't… Yes.
[01:47:04] You know, just burn out, have a lot of money, and a lot of good.
[01:47:11] That credit report, I grew up on a bottom, bottom.
[01:47:14] So, figuring out how it really align to what really matters.
[01:47:18] That really matters.
[01:47:20] Appreciate that.
[01:47:22] Yeah, I wanted to also shout out, Austin and, yeah, Christian for inviting me, and yeah, everybody here, I feel like
[01:47:29] I live up in North Austin with my wife and two dogs, and I don't really know anyone… I mean, I know, you know, like, one other engineer that I talk
[01:47:40] about this stuff with, and it's just been really good to get away from behind the screen and actually come down and, like, talk with real people that are working on this stuff, so it's nicer. Yeah. You're in the terminal right now. Right? Talking to my agency.
[01:47:59] David, right? Nick. Nick, sorry. Yeah. Nick, and this whole side, like, these engineers with these minds that I can't even fathom.
[01:48:09] But, like, I've got a few small… see, I need to use Fathom more, but just dumbing this topic down, because it's super technical, and it sounds like y'all are getting into the terminal and talking about
[01:48:20] a bunch of different tools I wrote down that I probably will never research, but it's just really helpful because that's what at least allows me to find that meaningful connection to, like, go deeper into it with.
[01:48:32] Yep, I'm not in the tabs. Full page, baby. I'll never forget that. And I have my own AI claud I feed this all into after every mastermind now, and it's created a solid document.
[01:48:45] It's really no big deal.
[01:48:50] Are we still giving shout-outs? Yes. So, one to Austin for putting this together. We're getting 12!
[01:48:59] Are you eligible for trophies, or no? I'm not eligible for trophies. Oh, well then I take it back. I want to acknowledge Christian for inviting me, and then CT, they're both…
[01:49:10] And then Obi-Wan, like, your, the way you think about… I mean, kind of feel like, based on how you're thinking about it, you're thinking into the future, Agentic commerce, Agentic…
[01:49:23] You know, using, crypto… not currency, but cryptology. What's shifted for me is, as an entrepreneur, I'm no longer thinking of…
[01:49:35] serving humans, I'm like, how can I provide business value to agents? I hate to say it, but, like, I feel like the way that we in this room probably feel like we're kind of ahead of most people that don't even use AI at all or anything.
[01:49:50] My very basic take is that you're…
[01:49:54] thinking is ahead of even ours, because you're thinking, where's the puck gonna be, like Wayne Gretzky always said?
[01:50:03] Rock and roll.
[01:50:04] workshop on it. I got one for you, Austin,
[01:50:08] the ability to put together a room of this knowledgeable of people and put them in a framework of curiosity is really impressive. Like, normally you get in front of a room like this, and everybody's like, oh, my idea's so good, this is what it is. The amount of questions, the intelligence of the questions, that is put together by you from the stage at the beginning to set the expectation of where everybody's mindset should be, and that's a real skill, so thank you for doing that.
[01:50:31] And then Justin, like, always,
[01:50:35] met just a couple weeks ago, and, like, his ability to just share, not just, like, this is what I'm doing, but, like.
[01:50:41] his willingness to share everything below the surface as well, is really good, like, so many times in AI, like, no, I'm not talking about this idea until it's fully done, and so I can sell it, and it's like, Justin' the guy, no, use this tool. Oh, no, do this tool. Like, fix your stuff by doing this. And it's, it's 100% value.
[01:51:00] Awesome.
[01:51:01] Any more shout-outs before we, finish up?
[01:51:06] Okay, well, we do trophies here, so… Yes, sir! Okay, so, by popular demand, give it up for David!
[01:51:24] Oscar! Yeah, Oscar!
[01:51:32] And Justin!
[01:51:40] Congratulations, guys. Yeah, there's so much more to mine here, and we just don't have enough time. And so, yeah, like, where this kind of continues…
[01:51:49] We're doing more of these, like, every other week upstairs in the AI boardroom. You know, doing a weekly call on Tuesdays where we're getting together, talking about helping unblock each other. We have, like, an online community and a Slack channel where we have conversations.
[01:52:06] We share loom videos in school, so there's kind of, like, the continuation of this room.
[01:52:13] happens in the Agentic Society. If you'd like to meet with me about it, being a founding member is on the back. I have a few appointments this upcoming week.
[01:52:22] So, if you'd like to talk about being a founding member, this is brand new. Like, I want to be clear, this is early days, and we're co-creating this.
[01:52:34] this is the fun part. So, if you want something fully built, maybe wait, like, 6 months, but if you actually like that early days, being co-creating, helping, like, be on the cutting edge now, I'd love to have you, apply and meet with me, and, yeah. For full transparency, membership is $10K a year, and if you want to add employees, it's 2K a year virtually for them to learn online.
[01:52:57] The founding membership is 30% off right now.
[01:53:00] So, yeah, with that, talk to Christian if you have any questions about this, because I'm going to be having another taco. We're gonna wrap up here in 30 minutes for additional networking, so the event's not over, it just goes out there now in the lounge.
[01:53:16] And then, I will be here until 4. You can stay here for any events that we do. You have access to the space for the rest of the day.
[01:53:25] So hang out, go work, go in the meeting rooms, connect with each other. The person on your list that you said you want to connect with, that meaningful connection, now's the time. No better than the present. Cenote is a great restaurant across the street if you're still really hungry.
[01:53:39] And, yeah, looking forward to meeting each one of you and building a deeper connection. Let's go.
[01:53:49] If anybody's down to do this, I think it would be really valuable. Remember how I talked about how many of you own the company, and how many of you are building these? Yeah. We were to put the half that's building on one side of the room, and the half that owns the company, so that we can kind of see, like, oh.
[01:54:03] kind of, like, look at each other. I was just thinking that would be really valuable. And then if it's the ones, the twos, and the threes, and the fours, as far as, I mean.
[01:54:11] this? Be visually able to… no, if you don't think that's… How about we just do the hands again? Yeah, so, visually, like, if you own a business.
[01:54:21] Right now, like, a brand, or a service, a product, raise your hand.
[01:54:27] Cool.
[01:54:28] And then if you build professionally as a consultant, AI as a service, raise your hand.
[01:54:35] Okay, cool. So y'all can connect, you know, and you know, that's how this community, like, I think there's gonna be so much business that flows just through this, this room alone, you know, and being that, like, there's so many online communities, there's so many YouTube channels, but learning and connecting in person.
[01:54:52] is like none other, right? And so, yeah, use your time. You committed to your Friday here to build for the future, now think about the now.
[01:55:00] Do you want a photo of everybody together? That would be great. Christian, would you mind taking a photo of everybody here? And I'll get back there with y'all.
[01:55:09] And… let's do it out there, so we're not just sitting.
[01:55:13] Love it.
[01:55:20] Outside, there's no outage.
[01:56:26] Alright guys, come on out for the photo real quick, and see if we can continue networking.
[01:56:35] Right here.